Content Guidelines

These guidelines can also be viewed in presentation format here.

1. Visual Guidelines

• Each story should include five to ten panels (individual visual assets)
• 80% of these panels must be video content
• Ensure that each panel provides appropriate context throughout the story
• Videos must be at least 5 seconds

2. Text & Keyword Guidelines

• No more than 280 characters on each panel
• The story’s title is 8-12 words, and must include the location
• Ideally, individual files are renamed with appropriate keywords
• Each swipe-up section includes unique descriptions
• Both the “Visit Website” and “Learn More” links are utilized

3. Audio Guidelines

• Any speaking included in videos is clearly audible
• Do not include copyrighted music
• Audio is not necessary to understand the narrative of the story

4. Do’s

• Ensure the story you’re telling is useful to travelers
• Make sure each panel contributes to the story’s narrative
• Include unique POVs of the experience or activity in your story
• Only add text over your visuals using the app
• Follow proper safety precautions and wear a helmet for activities
• Ensure you follow the appropriate regulations if including drone footage
• Ensure the story showcases the location in a positive manner
• Double check the text in your story for typos

5. Don’ts

• Don’t clutter the page with too many text boxes
• Don’t use shaky or unfocused footage, zoom in or out, pan in multiple directions or have a dirty camera lens
• Don’t pan too quickly in your videos, take your time so travelers can see the view!
• Don’t make yourself the only focal point of the story
• Never include dangerous or possibly illegal activities (trespassing, cliff jumping, etc.)
• Don’t submit footage you’ve already shared in previous Localhood Stories