Content Guidelines

Capturing Video

• Capture dynamic and varied video angles that will engage an audience.
• Mix in wide shots to give a sense of the space and close ups.
• Follow local regulations when shooting drone content.
• Avoid shaky, fast, or unfocused footage.

Weather and Timing

• Film in good weather when possible.
• Capture content during daylight hours, unless otherwise relevant to the activity.
• Ensure the landscape reflects the correct season; for instance, capture spring content when greenery is present and snow has melted.

People and Crowds

• Showcase groups and activities at lively places like restaurants and events.
• For serene experiences like hiking, avoid showing crowds.
• Refer to a destination’s guidelines to determine whether to show faces.

Your Perspective

• Actively participate with the activities or food being captured.
• Include point-of-view shots that allow travelers to imagine themselves there.
• Refer to a destination’s guidelines to decide whether to appear on camera.

Subject Matter

• Highlight various location features.
• Include both interior and exterior shots whenever possible.
• Avoid portraying places negatively by excluding messy areas or unsafe activities.

Telling Your Story

• Use 5-10 video clips, each about 5-10 seconds long.
• Organize content in a sequence that guides viewers through the experience and tells a compelling story.
• Add captions and descriptions to enhance the narrative and provide context.
• Content should be free of typos, and follow a destination’s guidelines.