Content Guidelines
These guidelines can also be viewed in presentation format here.
1. Visual Guidelines
- Each story should include five to ten panels (individual visual assets)
- 80% of these panels must be video content
- Ensure that each panel provides appropriate context throughout the story
- Videos must be at least 5 seconds
- Use creativity with your videos – include dynamic, interactive shots and different angles in your content, not just panning
- Include interior and exterior shots while mixing in both wide shots to give a sense of the place and then close ups
2. Text & Keyword Guidelines
- No more than 280 characters on each panel
- The story’s title is 8-12 words, and must include the location
- Ideally, individual files are renamed with appropriate keywords
- Each swipe-up section includes unique descriptions
- Both the “Visit Website” and “Learn More” links are utilized
3. Audio Guidelines
- Any speaking included in videos is clearly audible
- Do not include copyrighted music
- Audio is not necessary to understand the narrative of the story
4. Do’s
- Ensure the story you’re telling is useful to travelers, what makes it cool and worth visiting
- Make sure each panel contributes to the story’s narrative
- Include unique POVs of the experience or activity in your story, as well as dynamic/interactive shots
- Pace your shots so we can enjoy the view, without it moving too slowly. See examples in speaker notes.
- Only add text over your visuals using the app
- Follow proper safety precautions and wear a helmet for activities
- Ensure you follow the appropriate regulations if including drone footage
- Ensure the story showcases the location in a positive manner
- Double check the text in your story for typos
5. Don’ts
- Don’t clutter the page with too many text boxes
- Don’t use shaky or unfocused footage, zoom in or out, pan in multiple directions or have a dirty camera lens
- Creator can be in the story while not being the focal point
- Never include dangerous or possibly illegal activities (trespassing, cliff jumping, etc.)
- Don’t submit footage you’ve already shared in previous Localhood Stories